Case Study:
Dawn-Tide
An interactive experience designed for a specific bookstore space
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Sector
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Challenge
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My Role
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Project Time
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UX Design/ User Research/ Tablet App Design/ Small Business
Provide a labor-efficient tool for an individual bookstore within a restricted budget.
UX Researcher/ UX Designer/ Graphic Designer
Mar 2018-Nov 2018
​The Client
"XICHAO" Bookstore is an independent bookstore located in main campus area of Shanghai JiaoTong University. As one of the most famous independent bookstores in Shanghai, Xi Chao is famous for her elegant temperament and choice of most edging books..
To better understand our client, a "10-hour observation" was conducted from 10:00 am to 8:00 pm in October 2018. 3 key findings were discovered based on data collected.
Customers
​of The Bookstore
Customers
​of The Bookstore
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Student
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Teacher
Space
​of The Bookstore
Space
​of The Bookstore
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Display Zoon
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Reading Zone
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​XICHAO Cafe
Concerns
​of The Bookstore
Concerns
​of The Bookstore
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Lack in Labor Force
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Limited Budget