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Case Study:

Dawn-Tide

An interactive experience designed for a specific bookstore space

  • Sector

​

  • Challenge

​

  • My Role

​

  • Project Time

​

UX Design/ User Research/ Tablet App Design/ Small Business

Provide a labor-efficient tool for an individual bookstore within a restricted budget.

UX Researcher/ UX Designer/ Graphic Designer

Mar 2018-Nov 2018

​The Client

"XICHAO" Bookstore is an independent bookstore located in main campus area of Shanghai JiaoTong University. As one of the most famous independent bookstores in Shanghai, Xi Chao is famous for her elegant temperament and choice of most edging books..

Entrance_edited.jpg

To better understand our client, a "10-hour observation" was conducted from 10:00 am to 8:00 pm in October 2018. 3 key findings were discovered based on data collected.

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Customers

​of The Bookstore

  • Student

      ​

  • Teacher

       

Space

​of The Bookstore

  • Display Zoon

      ​

  • Reading Zone

​

  • ​XICHAO Cafe

       

Concerns

​of The Bookstore

  • Lack in Labor Force

      ​

  • Limited Budget

       

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